The MAI Group, one of the leading digital agency groups in the German-speaking region, is taking its next strategic step: Philipp Hannemann has been appointed Chief Executive Officer, succeeding Christian Tiedemann, who is leaving the company.
With the integration of several specialized digital agencies – including MAI xpose360 and MAI crsd – the MAI Group is among the fastest-growing players in the digital services sector in the DACH region. In a short time, the MAI Group has established a strong operational foundation with a clear focus on performance, customer experience, and data-driven solutions. Now begins the next phase: integration, growth, and sharpening of its strategic focus.
By appointing Philipp Hannemann, the MAI Group is bringing on board a dynamic and forward-thinking executive who offers valuable experience and fresh momentum. The former Chief Strategy Officer at dentsu DACH brings extensive expertise in building and successfully integrating agency structures – precisely the strategic capabilities required for this next stage of development.
“Today, the MAI Group combines a strong team, an impressive service portfolio, and exciting client relationships,” says Hannemann. “I see great potential to build on this foundation – through deeper integration, innovation in the field of artificial intelligence, and a clear focus on customer value and operational excellence.”
The MAI Group will continue to pursue its buy-and-build strategy: further acquisitions are planned as part of the growth strategy to selectively expand competencies and enter new markets.
The MAI Group (Marketing Automation Intelligence GmbH) was founded in February 2022 by AUCTUS Capital Partners AG as a buy-and-build platform.
With around 400 experts, the MAI Group offers a comprehensive range of services in digital strategy development, customer experience, technology, AI solutions, CRM, and data-driven marketing. The group supports companies in optimizing their core business as well as expanding their digital business models – always with tailor-made client teams.
Headquartered in Hamburg with additional offices in Berlin, Cologne, Munich, Paderborn, Augsburg, and Vienna, the MAI Group serves prominent clients such as A1 Telekom Austria, mobile.de, REWE, and Sparkasse.
Current group members include: MAI crsd, MAI digitalberatung, MAI hanseforce, MAI kamano, MAI klaro media, MAI leonex, MAI mediaworx, MAI xpose360, and MAI eresult.